Use Your Experts Wisely

Congratulations on your new company. I hope you’ve found some experts that you expect to make your job as CEO easier. Hire a graphic artist to do your graphics, give him direction, but don’t hold his hand. That’s his thing. Hire an accountant to take care of payroll and taxes. Don’t ask him to cook the books for you. Hire a marketing guy to help design your product*.

Many CEOs (I’ve seen it too many times to count) have the best way around every problem. Or so they think. Maybe they do. Maybe they should be a one-man show. If you’ve made the decision to hire someone as an expert, let them be your expert. You’ll help out the company by getting the job done by someone who knows what’s up. You’ll become an employer people are dying to work for because they’re allowed to be creative, allowed to do their jobs, allowed to recycle the positive energy you’re helping them create.

Expect personal news from Bryan soon.

*This fact is outside the realm of this post, but make sure you go read Purple Cow by Seth Godin.

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